AI-Led GTM Agency

Revenue-First GTM
for IT, SaaS
& AI Startups

Strategy · Channel Activation · Agentic Workflows · Co-Sell Training · Closer as a Service — delivered as a flexible retainer, with skin in the game.

E2E GTM StrategyChannel ActivationAgentic WorkflowsCo-Sell TrainingCloser as a Service
Book 45-Min GTM Audit Explore Services ↓
15+Years GTM Experience
$100M+Revenue Impact
8Hyperscaler Partnerships

Sanjay Dubey · Director – Strategic Alliances & GTM · IIM Bangalore Alumni

💰
$100M+Revenue closed or influenced across career
📈
110%Quota attainment, SID Global 2024–25
🤝
$11MJoint pipeline built with AWS & Confluent in <12 months
⚡
3–8×Revenue uplift for SMBs activating channel motions
Partnerships built across
AWSAzureGCPConfluentOracleInforUiPathSalesforce

Ecosystem experience across

Amazon Web ServicesMicrosoft AzureGoogle CloudConfluentOracleInforUiPathSalesforce
The Problem

Great Products. Zero GTM.
Stalled Revenue.

01 / 04
🎯

No GTM Clarity

Founders know the product but not how to position, price, or reach the right buyers — wasting precious early runway.

02 / 04
🔌

Channels Untapped

ISV, GSI, VAR & hyperscaler partnerships (AWS, Azure, GCP) remain dormant. Co-sell motions are never activated.

03 / 04
🤖

No Agentic Sales Stack

Outbound is manual, follow-ups slip, leads go cold. AI-led automation is out of reach without dedicated GTM ops.

04 / 04
📊

Can't Close at Scale

Founders close the first 3 deals, then hit a wall. No senior closer without $300K+ in annual salary risk.

"90% of B2B SaaS startups that fail cite inadequate GTM — not product — as the primary cause."

— McKinsey, 2024

$220B
The Opportunity

A $220B+ Market
Running Blind on GTM

45K+

Underserved SMBs

IT/SaaS/AI SMBs in India & Middle East alone seeking GTM expertise

$220B

Market Size by 2027

Global GTM consulting & channel partnership market — growing rapidly

3–8×

Revenue Uplift

Reported by SMBs that activate partner & channel motions through structured GTM

Why Now?

  • →AI has commoditised product-building — GTM is now the moat
  • →Hyperscalers (AWS, Azure, GCP) actively co-fund partner-led GTM via marketplace credits & MDF
  • →Agentic AI cuts outbound cost by 60–80% — making high-quality GTM affordable for SMBs
  • →Post-COVID hiring crunch: CXOs need senior GTM muscle on-demand, not full-time
Our Solution

5 Integrated Services.
One Revenue Engine.

Delivered as a flexible retainer + performance model — zero full-time hiring risk.

01

E2E GTM Strategy

ICP, positioning, price & 12-month roadmap

02

Channel Activation

ISV, GSI, VAR, OEM & hyperscaler co-sell

03

Agentic Workflows

AI outbound, pipeline ops & content agents

04

Co-Sell Training

AWS ACE, playbooks & joint GTM workshops

05

Closer as a Service

Senior deal closure on-demand, no hire

✦  All services available standalone or bundled — retainer + performance model with no full-time hiring risk

01
Service 01

End-to-End GTM Strategy

  • ICP definition, buyer persona mapping & TAM/SAM analysis
  • Competitive positioning & differentiated value proposition
  • Product-market fit validation & messaging architecture
  • Pricing strategy: land-and-expand, freemium, or enterprise tiers
  • Revenue model design (ARR, MRR, usage-based billing)
  • 12-month GTM roadmap with 90-day sprint milestones
Service 02

Channel Setup & Activation

  • Direct sales playbook: outbound sequences & cadences
  • ISV partnerships — co-build integrations, co-sell listings
  • GSI alliances — system integrator GTM & referral programs
  • VAR/Reseller channel — partner recruitment & enablement kits
  • OEM partnerships — licensing & embedded solution GTM
  • Hyperscaler marketplace listings: AWS, Azure, GCP co-sell
Built USD $11M joint pipeline at SID Global (2024–25) and $3.5M partner pipeline at E42 AI — this is hands-on, not advisory.— Sanjay Dubey
03
Service 03

Agentic Workflows for GTM

We design & deploy AI agents that run your GTM on autopilot — 24/7, zero manual ops.

Outbound AI Agent

Autonomous prospecting: ICP scraping → personalised email + LinkedIn sequences → reply handling.

Pipeline Ops Agent

CRM hygiene automation, deal stage nudges, follow-up reminders & funnel analytics dashboards.

Content & SEO Agent

Generates GTM collateral: battle cards, pitch decks, case studies, LinkedIn posts — always on-brand.

Partner Activation Agent

Monitors partner pipeline health, sends co-sell nudges, tracks MDF usage, surfaces at-risk deals.

Clients using agentic GTM stacks report 60–80% reduction in outbound cost and 3× pipeline velocity.— Forrester, 2024
60–80%
reduction in outbound cost
3×
pipeline velocity increase
24/7
autonomous GTM operations
05
Service 04

Channel Co-Sell Training

  • Hyperscaler co-sell methodology (AWS ACE, Azure Marketplace, GCP Partner Advantage)
  • Partner sales playbook creation & enablement kits
  • Joint GTM workshops: discovery, demo, objection handling
  • Win/loss analysis and deal review frameworks
  • Co-sell motion rehearsals with real account simulations
  • Partner QBR design & cadence management
Service 05

Closer as a Service

  • Sanjay leads or supports late-stage deal negotiations personally
  • Multi-stakeholder enterprise deal orchestration (C-suite to procurement)
  • Proposal crafting, commercial modelling & contract negotiation
  • Partner-involved multi-vendor deal coordination (co-sell closes)
  • Warm handoff from SDR/BDR to closing — no revenue leakage
  • Available on retainer — no $300K+ full-time closer hire needed
Closed $12M (FY22, Merino), $2.2M at 110% quota (SID Global, 2024–25) — Sanjay is your closer, not a coordinator.— Sanjay Dubey
Ideal Client Profile

We Work Best With…

☁️

IT / Cloud SMBs

ARR$500K – $10M
PainStuck at founder-led sales, needs channel scale
API platforms, cloud migration services, data engineering startups
📦

SaaS Startups

ARR$200K – $5M
PainNo partner motion, single-channel dependency
HR tech, Fintech SaaS, DevTools, MarTech platforms
🤖

AI / GenAI Companies

ARRPre-revenue – $3M
PainNo GTM, unsure how to sell AI to enterprises
AI automation, LLM wrappers, vertical AI, agent platforms
Primary Buyers
CEO / FounderChief Revenue OfficerVP Sales / VP PartnershipsChief Business OfficerHead of GTM / Growth
Geographies
India · Middle East · US (Remote & Co-sell via hyperscaler programs)
Engagement Model

Skin in the Game.
Every Engagement.

Flexible retainer + performance model — zero full-time hiring risk for your business.

Starter
₹1–2L
per month
Ideal for pre-revenue to $200K ARR startups
  • GTM Strategy & ICP definition
  • Outbound playbook setup
  • 1 Channel type (Direct)
  • Monthly strategy calls
Most Popular
Growth
₹3–5L
per month
Ideal for $200K–$2M ARR, scaling phase
  • Full GTM + 2 Channel tracks
  • Agentic outbound deployment
  • Co-sell training (1 partner)
  • Closer support on key deals
  • Bi-weekly advisory + reporting
Scale
₹6–10L
per month + equity/commission
Ideal for $2M–$10M ARR or Series A+
  • All 5 services activated
  • Full agentic GTM stack
  • Multi-partner co-sell motion
  • Dedicated closer on all deals
  • Weekly war-room cadence
✦   Sales commission: 5–10% on closed deals  ·  Equity option for long-term engagements: 0.25–1%  ·  Milestone-based unlocks available
Proof of Results

This is What Getting
It Done Looks Like

$100M+Revenue closed or influenced across career
110%Quota attainment, SID Global 2024–25
70%Partner engagement uplift, E42 AI
40%Account growth via co-sell, Merino FY22
SID Global Solutions
Director – Strategic Partnerships
  • Built $11M joint pipeline with AWS & Confluent in <12 months
  • Delivered $2.2M revenue — 110% of assigned quota
  • Initiated AWS alliance from zero, designed AI/ML GTM for BFSI
  • Launched Confluent partnership — Data Streaming for top 2 Banks
Merino Consulting (Americas)
Business Head – Americas
  • Closed $12M in FY22 — exceeded all-in revenue target
  • Grew largest account 40%+ via co-sell + new logos
  • Revamped Infor OEM Alliance — multi-million dollar support deals
  • Resource Live View microsite → 35% bench utilisation uplift
Happiest Minds Technologies
Sr. BD Manager – New IP Solutions
  • Grew IP solutions BU to $15M in 3 years via direct + channel
  • Led AWS IoT Alliance for US & APAC markets
  • Launched 5 new SaaS/IoT products with full GTM plans
  • Multi-vertical: Industrial, BFSI, Retail, EdTech, Media
"
Why Sanjay Dubey

15+ Years. $100M+
Revenue Impact.
IIM Pedigree.

I spent 15+ years building GTM engines for B2B tech companies — from scrappy startups to large channel-led organisations. My work spanned strategic alliances at Happiest Minds Technologies and E42 AI, hyperscaler partnerships across AWS, Azure, Google Cloud, Oracle, and Confluent, and partner-led revenue programs that generated tens of crores in pipeline.

In 2024, I left corporate to build what I always wanted: a lean, AI-native GTM practice that brings enterprise-grade strategy to companies that can't afford enterprise-grade consultancies. No bloated teams, no PowerPoint theatre — just sharp thinking, fast execution, measurable outcomes.

If your revenue motion feels stuck, your channel program is underperforming, or you want to use AI to outmanoeuvre competitors — let's talk.

💰

Revenue Track Record

$12M (Merino FY22) · $2.2M at 110% quota (SID Global) · $15M IP solutions (Happiest Minds)

☁️

Hyperscaler Alliances

Built AWS, Azure, GCP, Confluent, Oracle, Infor alliances — co-sell, marketplace & joint GTMs

🤖

AI-Led GTM Pioneer

Led AI/ML GTM for BFSI & Digital Native clients across India & Middle East with Google Agentspace

🎓

IIM Bangalore Alumni

General Management Program · VC for Social Enterprise · Top 50 B-School globally

Partners Worked With
AWSMicrosoft AzureGoogle CloudConfluentOracleInforUiPathSalesforce
Industry Coverage
BFSIDigital NativeIndustrial IoTRetailEdTechMediaSaaSAI / GenAI

📍 Bangalore, India · Serving India · Middle East · US (Remote)

Ready to Scale?

Let's Build Your
Revenue Machine.

Start with a no-cost, 45-minute GTM Audit Call. We'll diagnose your biggest GTM gap and show you exactly what we'd do — no strings attached.

01

Book a 45-min GTM Audit

→
02

Receive your GTM Blueprint

→
03

Engage on chosen retainer

Book GTM Audit Call →
📧 Sanjay@aigtmchannel.com
📞 +91 82176 94386
💼 linkedin.com/in/sanjaydubey