We help B2B tech companies build AI-led go-to-market engines — from channel strategy and partner programs to revenue intelligence and outbound automation.
Ecosystem experience across
Every engagement is built around one outcome: accelerating your path from pipeline to closed revenue using AI-native tools and battle-tested strategy.
End-to-end go-to-market blueprints powered by AI market intelligence, competitive analysis, and ICP targeting — built for fast execution, not boardroom decks.
StrategyDesign and activate partner ecosystems that scale — from recruitment and onboarding to joint GTM motions, MDF activation, and revenue tracking.
PartnershipsFull revenue gap analysis with prioritized action plans. We identify your highest-leverage levers and build the playbook to pull them — from upsell to net-new pipeline.
RevenueLeverage AWS, Azure, and GCP marketplace programs, co-sell motions, and partner funding to amplify your market reach without increasing headcount.
AlliancesDeploy AI agents for prospecting, personalised outreach, and pipeline warming at scale. Cut SDR costs while 3x-ing your qualified meeting rate.
AutomationWhite-glove market research and AI-optimised performance advertising campaigns — delivered with zero overhead on your end through our specialist partner network.
GrowthA focused audit of your current GTM motion, pipeline health, and channel coverage gaps.
Custom AI-led GTM playbook with prioritised initiatives, personas, and partner maps.
Hands-on activation of your channel, outbound, and alliance programs with weekly reviews.
Continuous AI intelligence loop — refining targeting, messaging, and partner mix as you grow.
I spent 20 years building GTM engines for B2B tech companies — from scrappy startups to large channel-led organisations. My work spanned strategic alliances at Happiest Minds Technologies and E42 AI, hyperscaler partnerships across AWS, Azure, Google Cloud, Oracle, and Confluent, and partner-led revenue programs that generated tens of crores in pipeline.
In 2024, I left the corporate world to build what I always wanted: a lean, AI-native GTM consulting practice that brings enterprise-grade strategy to companies that can't afford enterprise-grade consultancies. No bloated teams, no PowerPoint theatre — just sharp thinking, fast execution, and measurable outcomes.
If your revenue motion feels stuck, your channel program is underperforming, or you want to know how to use AI to outmanoeuvre competitors — let's talk on WhatsApp.
Sanjay rebuilt our entire partner program from scratch in 6 weeks. The AI-led outbound playbook alone doubled our qualified pipeline in the first month.
We'd been trying to crack the AWS marketplace for two years. Sanjay mapped the co-sell motion, unlocked the partner funding, and we closed our first marketplace deal in 45 days.
The Revenue Augmentation Blueprint was exactly what we needed — sharp, prioritised, and actionable. Not a generic framework, but a plan built specifically for our business.
Got a revenue challenge, a partner program to build, or just want a second opinion on your GTM strategy? Hit me on WhatsApp — most conversations start there.
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